Red Bull Beat F1 Competition to Land Major Sponsor Ahead of 2025 Season
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Red Bull Racing has secured a major multi-year sponsorship deal with 1Password ahead of the 2025 Formula 1 season, enhancing their cybersecurity and global partnerships.
Red Bull Racing has strengthened its partnership network ahead of the 2025 Formula 1 season by securing a significant new sponsorship deal with 1Password, the password management service owned by Canadian software company AgileBits Inc. This new agreement adds another layer of support to the team’s already impressive roster of sponsors and reinforces Red Bull’s commitment to cybersecurity and innovation within Formula 1.
1Password Joins Red Bull Racing for Multi-Year Partnership
As part of the deal, 1Password’s branding will appear on various locations on the Red Bull Racing cars during the 2025 season, including the steering wheel screen of both Max Verstappen’s and Liam Lawson’s RB21s. The company’s logo will also feature on the drivers’ and team kits, as well as in the ORBR Ops Room at the team’s Milton Keynes headquarters. This new partnership not only strengthens Red Bull Racing’s presence in the world of cybersecurity but also expands their global partnerships network, further solidifying their position as one of the most dominant teams in Formula 1.
Red Bull Racing’s Growing Sponsorship Portfolio
Red Bull Racing is no stranger to lucrative sponsorships, already boasting the joint-most valuable sponsorship deal in Formula 1. Their partnership with American technology giant Oracle, worth $100 million per season, is a key element in the team’s ongoing success. However, Formula 1 teams are always looking to expand their financial backing, and the addition of 1Password is another strategic move to bolster their resources heading into the 2025 season.
Cybersecurity Focus with 1Password
The collaboration with 1Password goes beyond just branding. As part of the multi-year, global partnership, 1Password will enhance Red Bull Racing’s cybersecurity efforts, ensuring that critical information is securely accessible for the team both on and off the track. Christian Horner, CEO and Team Principal of Oracle Red Bull Racing, highlighted the importance of secure, trusted access to critical data as the team continues to make data-driven decisions at both the racetrack and the factory in Milton Keynes.
“Everyone at Oracle Red Bull Racing is excited to welcome 1Password to the Red Bull family as our exclusive Cybersecurity Partner,” said Horner. “As the start of the 2025 Formula 1 season approaches, it is critical that our entire organization has secure, trusted access to critical information so we can continue to make confident, data-driven decisions trackside and back at the factory in Milton Keynes.”
1Password’s Commitment to Innovation and Security
For 1Password, the partnership with Red Bull Racing provides an opportunity to showcase their commitment to security and innovation. As a dominant force in Formula 1, Red Bull Racing relies on engineering excellence and seamless access to critical information to maintain their competitive edge. David Faugno, Co-CEO of 1Password, expressed excitement about partnering with the team, emphasizing the role of security in enabling productivity and innovation in the fast-paced world of Formula 1.
“Partnering with a world champion like Oracle Red Bull Racing is an incredible opportunity. As a dominant force in Formula 1, their success relies on engineering excellence, innovation, and seamless, secure access to critical information anywhere,” said Faugno. “At 1Password, we believe security should empower productivity and integrate effortlessly into the way people work. That’s why we protect every sign-in, every point of access, and every piece of critical information—so the team can stay focused on what they do best: winning.”
Red Bull Racing’s Expanding Influence in Formula 1
The deal with 1Password is just the latest in a series of strategic partnerships for Red Bull Racing. The team also recently announced a sponsorship agreement with cryptocurrency firm Gate.io, further extending their reach in both the digital and traditional business worlds. These partnerships reflect Red Bull’s growing influence not only within the Formula 1 paddock but across global industries.
1Password’s Role in F1 Academy
In addition to its collaboration with Red Bull Racing, 1Password will also play a role in supporting the Red Bull Racing Academy. As a team partner of the Academy, 1Password will help foster the next generation of drivers, ensuring that young talent has access to the resources and support they need to thrive in the highly competitive world of Formula 1.
Conclusion: A Winning Partnership for Red Bull Racing
The addition of 1Password to Red Bull Racing’s sponsorship roster marks a significant step forward for the team as they prepare for the 2025 Formula 1 season. With a focus on cybersecurity, innovation, and global partnerships, Red Bull Racing continues to position itself as a leader both on and off the track. As the team prepares for another championship challenge, the support from 1Password and other key partners will play a crucial role in their ongoing success in Formula 1.
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