Lewis Hamilton’s Ferrari Merch Sells Out Before Release – Fans Get Second Chance
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Lewis Hamilton's first Ferrari merchandise, including a sold-out 'dark cherry' t-shirt, has been a massive success. Fans can look forward to more opportunities to purchase gear as the 2025 F1 season approaches.
In an unexpected twist, Lewis Hamilton’s first-ever piece of Ferrari merchandise has sold out weeks ahead of its official release, confirming the excitement surrounding his move to the iconic Italian team. The new ‘dark cherry’ t-shirt, worn by Hamilton during his initial Ferrari testing sessions, became a hot commodity even before fans could officially place their orders. Ferrari’s collaboration with the seven-time World Champion is already proving to be a lucrative venture, with massive demand for Hamilton-branded gear showing early success.
Ferrari's Merchandising Success: Hamilton’s Gear a Hot Seller
The t-shirt, priced at £95, was listed on the Ferrari website as part of the first batch of merchandise tied to Hamilton’s switch to the Scuderia. Despite not officially going on sale yet, the t-shirt quickly sold out, leaving fans eagerly waiting for their chance to secure the limited edition item. This early success has proven that the partnership between Hamilton and Ferrari is not just a sporting one, but a major merchandising opportunity for the brand.
Ferrari’s merchandise team had already anticipated the overwhelming demand, with the t-shirt selling out in record time, even before it was set to be delivered to customers. Within just a few days of its appearance on the site, fans had snapped up every available piece, marking an early victory for Ferrari’s commercial strategy for the 2025 Formula 1 season.
Fans Get a Second Chance to Purchase Hamilton’s T-shirt
For fans who missed out on the first opportunity to purchase the highly sought-after ‘dark cherry’ t-shirt, there’s good news. The t-shirt will soon be available for pre-order on the official Puma website, starting Friday, February 14. This gives fans another chance to get their hands on the exclusive gear, marking the first of many pieces of Ferrari merchandise expected to be launched throughout the season.
In addition to the t-shirt, Ferrari has also released red caps worn by Hamilton and fellow driver Charles Leclerc. Priced at £45, these caps have not sold out yet, offering fans an alternative option to showcase their Ferrari pride. The caps will be shipped to customers starting in March, adding to Ferrari’s growing merchandise line ahead of the 2025 F1 season.
Ferrari's Growing Revenue and Impact on Merchandise Sales
Ferrari’s Formula 1 team is a significant part of the brand’s overall business strategy, accounting for approximately 10% of their revenue. In the third quarter of 2024, the team earned $190 million, marking a 20% increase compared to the previous year. The addition of Lewis Hamilton to Ferrari’s driver lineup is expected to further boost the team’s earnings through sponsorships and merchandise sales, making the move not just a sporting coup but a commercial one as well.
The popularity of Hamilton’s merchandise, particularly in the early stages, indicates that fans are eager to support their new driver, and Ferrari is poised to capitalize on this momentum. With Hamilton’s star power combined with Ferrari’s brand recognition, the team is likely to see continued success in both the racing and merchandising arenas in 2025 and beyond.
Other F1 Teams Capitalize on Merchandising Opportunities
Ferrari is not alone in its efforts to generate merchandise revenue for the 2025 season. Other teams are also capitalizing on their driver lineups, launching new product lines ahead of the start of the season. Mercedes, for example, has teamed up with Adidas to create an exclusive ‘three stripe’ line, which includes team t-shirts, tracksuits, and even special edition Mercedes Adidas trainers. This collaboration highlights the growing trend of partnerships between F1 teams and global brands to create unique, high-quality merchandise for fans.
Additionally, Williams has launched its first merchandise tie-in of the 2025 season, unveiling the Built for Athletes luxury bag and luggage range. With the new season fast approaching, other teams such as McLaren and Red Bull are also expected to release their own merchandise ranges in the coming weeks, giving fans even more options to showcase their support for their favorite teams and drivers.
Conclusion: A Thriving Merchandising Era for Formula 1
The early success of Lewis Hamilton’s Ferrari merchandise is just the beginning of what promises to be a booming year for Formula 1 merchandising. With iconic teams like Ferrari, Mercedes, Williams, and others capitalizing on the commercial opportunities presented by their driver lineups, fans can look forward to a wide range of exclusive products to celebrate the upcoming 2025 season. Whether it’s Hamilton’s sold-out t-shirt, exclusive team gear, or collaborations with major brands like Adidas, F1 fans are set to enjoy an exciting year both on and off the track.
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