Ferrari adds major sponsor after Lewis Hamilton's arrival for F1 2025
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Ferrari secures a multi-year sponsorship deal with Vantage Markets following Lewis Hamilton's high-profile move for the F1 2025 season.
Ferrari has announced a multi-year sponsorship agreement with Vantage Markets ahead of the highly anticipated F1 2025 season.
The deal follows the signing of seven-time Formula 1 World Champion Lewis Hamilton, who joined the Maranello-based team from Mercedes.
Ferrari strengthens sponsorship portfolio following Hamilton’s arrival
With Hamilton, the most successful driver in F1 history, joining forces with Ferrari, expectations are high for the team’s commercial and sporting potential.
Last month, Ferrari confirmed a multi-year partnership with Italian banking giant UniCredit, whose branding was prominently displayed on the SF-25 during Hamilton’s private testing sessions at Fiorano and Barcelona.
Hamilton and teammate Charles Leclerc are set to participate in a Ferrari-UniCredit promotional event in Milan in early March before heading to Australia for the F1 2025 season opener.
Vantage Markets joins Ferrari as an official partner
Ferrari has now secured another significant sponsorship deal with Vantage Markets, a global multi-asset trading platform. The partnership will span multiple years.
In a statement, Ferrari emphasized that the collaboration will integrate Vantage into Scuderia Ferrari’s Formula 1 ecosystem, providing unique engagement opportunities for both traders and racing fans worldwide.
Lorenzo Giorgetti, Ferrari’s Chief Racing Revenues Officer, expressed excitement about the new partnership:
“We are pleased to welcome Vantage Markets as an Official Partner of Scuderia Ferrari HP. This collaboration is built on shared values of innovation, precision, and performance—core principles that drive both our team in Formula 1 and Vantage in the world of trading. We look forward to working together to engage our global audiences in exciting new ways.”
Hamilton’s impact on Ferrari’s commercial growth
Ferrari CEO Benedetto Vigna recently acknowledged the commercial boost that Hamilton’s arrival has provided. The announcement of Hamilton’s signing led to a record-breaking 10% surge in Ferrari’s stock price.
Discussing Ferrari’s commercial outlook during a recent financial call, Vigna said:
“We aim to compete at the top in both the Formula 1 and endurance championships, with a reinforced team and a clear objective: to win. On a brand level, the arrival of Lewis is certainly good for us. It will be a strong partnership with Leclerc.”
Mercedes unveils Adidas-branded team gear
On the same day Ferrari announced its Vantage Markets deal, Mercedes released the first images of their new Adidas-branded team kit and driver overalls for the 2025 season.
Last month, Mercedes confirmed a multi-year partnership with Adidas, marking the brand’s first foray into Formula 1.
Mercedes team principal Toto Wolff revealed that Hamilton had expressed admiration for Adidas and was slightly disappointed to miss out on being part of the partnership.
Wolff told Sky F1:
“Lewis said that it’s probably the sports brand with the most cultural relevance. He had a crying and laughing reaction, knowing that we were going to Adidas.”
Hamilton’s personal sponsorship deals evolving
Hamilton is rumored to be finalizing a personal sponsorship deal with energy drink brand Celsius, a Ferrari partner, after his long-standing association with Monster Energy ended in 2023. Monster has since shifted its sponsorship to McLaren.
Additionally, Almave, the non-alcoholic tequila brand co-founded by Hamilton in 2023, has been linked to a potential sponsorship agreement with Ferrari.
As Ferrari continues to build momentum ahead of the 2025 season, the team’s commercial partnerships and on-track prospects appear stronger than ever.
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