Red Bull Sponsor Exit: ByBit Departs Ahead of F1 2025 Season
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Red Bull Racing parts ways with long-time sponsor ByBit ahead of the 2025 F1 season. Discover the details behind the split and the team's new sponsorship deals.
As the 2025 Formula 1 season approaches, Red Bull Racing has confirmed the conclusion of its three-year sponsorship deal with ByBit, a prominent cryptocurrency platform. The partnership, which began in 2022, reached its natural end following the 2024 F1 championship.
ByBit and Red Bull Racing Part Ways
ByBit’s sponsorship of Red Bull Racing was reported to be worth $150 million over three seasons, making it one of the team's most lucrative partnerships after Oracle, the title sponsor. Despite discussions about extending the agreement, the Dubai-based crypto platform chose not to renew, citing market uncertainties tied to the upcoming United States presidential elections.
The decision to part ways was confirmed when ByBit’s branding disappeared from Red Bull’s official sponsor list earlier this week. While the end of the partnership marks a shift in Red Bull’s sponsorship portfolio, the team has already secured several high-profile deals to fill the gap.
Red Bull’s New Sponsorship Roster
In the wake of ByBit’s departure, Red Bull has announced a series of new sponsorship agreements spanning multiple industries, including cryptocurrency, fitness, online streaming, and financial technology. Among the new partners is online trading broker Avatrade, which has joined Red Bull under a significant multi-year deal.
Avatrade debuted on the RB20 during the season finale in Abu Dhabi and will feature prominently on the RB21, the team kit, and the driver suits of Max Verstappen and Liam Lawson. Additionally, Avatrade will sponsor Red Bull’s driver academy and F1 Academy programs, as well as the team’s official podcast, Talking Bull.
Neat Joins Red Bull as Technology Partner
In another major announcement, Red Bull revealed a partnership with video conferencing technology company Neat. This deal marks Neat’s first foray into Formula 1, with the brand set to appear on the RB21, pit crew helmets, and track displays starting in 2025.
Neat’s cutting-edge video technology will also be integrated across Red Bull’s operations, enhancing communication and collaboration within the team. The multi-year deal underscores Red Bull’s commitment to innovation on and off the track.
Looking Ahead to F1 2025
With new sponsorship deals in place, Red Bull Racing is poised to maintain its competitive edge as it enters the 2025 Formula 1 season. While the departure of ByBit marks the end of an era, the team’s ability to attract high-value partnerships highlights its continued dominance in the sport.
Stay tuned for more updates on Red Bull Racing’s 2025 campaign and the latest news from the Formula 1 world.
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